Our Team

At Smart Choice we have brought together a team of highly qualified and experienced individuals, to provide a unique service offering. With over 75 years combined service and expertise in many fields ranging from Finance and Investment to Planning and Restructuring  here at Smart Choice we feel we can cater to all of our client’s needs.
Elaine C Byrne QFA FLIA RPA

Elaine C Byrne QFA FLIA RPA

Financial Consultant

Elaine joined Smart Choice in September 2017. Elaine has 30 years of experience in advising clients in relation to their Financial Service requirements.

Elaine is a highly qualified Financial Advisor and has obtained qualifications as a Qualified Financial Advisor (QFA), she is a Fellow of Life Insurance Association (FLIA) and a Retirement Planning Advisor (RPA). She also has past experience as a Pensioneer Trustee.

Elaine spent a number of years in the independent broker market advising company directors and the self-employed on Pension Funding and specialising in Self-Administered Pension Schemes both in Ireland and in the UK with a strong focus on property development and investment.

Elaine was a senior advisor in the Wealth Management Department for one of the top 20
accountancy Firms in Ireland. Here she offered a full financial advisory service with a special focus on pension and retirement planning for SME Company Directors and Self Employed.

Elaine offers a holistic approach to Financial Planning and Advice and is focussed on getting the
right solution for her clients.

Telephone: 086 8333372

Email: [email protected]

Brian Redmond

Brian Redmond

Financial Consultant

Brian joined Smart Choice Financial Brokers in 2016 to develop the residential and commercial mortgage requirements of all SmartChoice Financial Brokers existing and future clients.

Brian has over 35 years of experience, having worked at a senior management level in banking and also as an independent mortgage broker. Brian is highly skilled in Mortgage Advice, Financial Planning and Life and Pensions business.

Coming from a Banking and Financial services background, Brian held several positions within banking, including Retail Manager and Mortgage Intermediary Development Manager in a Mortgage
Broker Unit of PTSB. He has extensive underwriting experience with processing mortgage applications within banking and he has also experience in the management of an independent Mortgage Intermediary business.

Telephone: 087 6937418

Email: [email protected]

Fred Hickey QFA FLIA

Fred Hickey QFA FLIA

Managing Director

Fred was the Managing Director of Brennan Pension & Investments, after a management buy-out Smart Choice Financial Brokers was established in December 2012. It evolved from the company Brennan Pension and Investment which was established in 2010 by Brennan Insurances.

Fred has 29 years’ experience in the life and pensions market having previously worked in Irish Life, Scottish Provident and Bank of Scotland (Ireland). Prior to establishing Smart Choice Financial Brokers, Fred held the position of Sales Director with Bank of Scotland (Ireland) Wealth Management division for seven years.

His primary responsibilities included managing a large sales team, relationship management and providing financial advice to individual and corporate clients. Fred is a Qualified Financial Adviser and a Fellow of the Life Insurance Association.

Email: [email protected]

Aoife Brennan

Aoife Brennan

Operations Manager

Aoife joined Smart Choice Financial Brokers in April 2014 as Operations Manager. Her primary responsibilities include compliance management, account management, HR management, GDPR owner and office management.

Prior to this Aoife was employed by Bank of Ireland Private Banking for seven years between their Financial Planning and Sales/ Service Support divisions dealing with Life, Pensions and Investment business. She also has previous experience working in a financial brokerage firm in both life and non-life business.

Aoife has over 15 years’ experience in the financial services industry and is QFA qualified. In addition she holds the APP in Debt Management, the CIPD Diploma in Human Resource Management and the ACOI certificate in Compliance.

Email: [email protected]

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Have a question?

If you have any questions about Financial Planning, please do not hesitate to contact us and we will be happy to assist you.